Spiich raises €3m seed - ArcticStartup

Stockholm-based sales technology company Spiich has secured three million euros in a seed funding round. Copenhagen-based Ugly Duckling Ventures led the investment, with additional participation from Alliance VC, Cherry Ventures, and existing investor Ampli Ventures.

Founded in 2025 by Johan Torssell and Dennis Hadzialic, the company develops artificial intelligence agents designed for sales teams. The platform automates administrative work surrounding the sales process, such as prospecting, planning, data entry, and monitoring customer-related signals. This automation aims to reduce non-selling tasks so salespeople can focus more on direct customer interactions. Spiich currently serves customers across Europe, the United States, and South America.

The company will use the new capital to expand its engineering and go-to-market teams to drive growth across Europe. In addition, Spiich plans to further develop its data-driven intelligence layer, which is built from customer conversations, emails, notes, and other sales signals.