Spiich raises €3M to build AI agents that never touch the sale itself

The Stockholm-based startup Spiich has raised €3 million in funding to build artificial intelligence agents that do not handle actual sales. Ugly Duckling Ventures led the financing round, with participation from Alliance VC, Cherry Ventures, Ampli Ventures, and various angel investors from companies such as OpenAI and Lovable. This new capital brings the company's total funding to €3.6 million, following an earlier pre-seed round in November 2025.

Spiich has grown quickly since its launch, expanding from its two original co-founders to a team of eight people in just ten months. The funding arrives during a strong period for artificial intelligence investments in the Nordic region, which has also featured the creation of a €21 million micro fund dedicated to early-stage AI founders. Industry forecasts project that the broader artificial intelligence sales development representative market will expand significantly, growing from $5.81 billion in 2026 to $17.58 billion by 2030.

Despite the heavy financial backing heading toward automated sales technology, Spiich's leadership anticipates an eventual return to more in-person sales methods. The startup positions its tools around this landscape, developing AI agents that support the sales process without directly executing the final transaction.