Every AI startup website looks the same. Purple-ish gradients ...

Artificial intelligence startup websites have developed an identical visual style. Common design elements include purple gradients, ASCII art in the hero section, headlines with color-changing words, typing animations that demonstrate prompts, and enterprise buzzwords like GDPR and on-prem.

To mock this trend, someone created a React component library named Performative UI that packages all of these specific design clichés into a single place. The author of the library humorously claims that deploying the components automatically deposits one million dollars into the user bank account.

This visual uniformity happens because design conventions start as ways to stand out and eventually become generic camouflage. The prevalence of these design choices indicates that AI startup web design has reached a point where common visual markers no longer signal advanced technology, but rather suggest that a founder simply followed standard design trends.