Boozt aims to win the AI race despite fewer resources: "We see agility as our advantage"

Boozt, the Danish-Swedish online fashion and lifestyle platform, is counted among the front-runners in artificial intelligence in Danish retail. According to its digital marketing chief, Asger Storebjerg, the company expects to increase its use of AI further over the coming years.

Storebjerg spoke last week at Vertica's "AI Summit" conference. He described how Boozt uses AI across a wide range of functions: customer service, campaign imagery, advertising, and efforts to drive traffic to the online platform.

The headline quotes him on the company's competitive position. Boozt aims to win the AI race despite having fewer resources than larger rivals, and Storebjerg says the company sees agility as its advantage.

The text available here is only the introduction and a photo caption from the DetailWatch report, which is behind a subscription. It gives no figures, no details on specific tools or vendors, and no information on how much Boozt plans to expand its AI use or on what timeline. What it does establish is the direction: a mid-sized Nordic retailer that is already using AI in marketing and customer-facing work, and that intends to deepen that use by relying on speed and flexibility rather than the scale of bigger competitors.