24-year-old founder's AI solution, born at a Bornholm seaside hotel, now in seven countries

Opally is a tech startup founded by 24-year-old Gustav Søgård that sells AI solutions to the hotel industry. Its AI solution is now available in seven countries, and Søgård wants to expand the team and eventually be present across Europe.

The idea for the company came last summer at a seaside hotel (a "badehotel") between Allinge and Gudhjem on Bornholm. His mother was the hotel's director at the time, and Søgård had been involved in running it for five years. While working there, he noticed a challenge at the reception desk, which became the starting point for Opally.

The text available here is only the opening of the story, so it does not say what the reception problem was, what Opally's products do in practice, how the company is funded, how many people work there, or how it reached seven countries. Those details are not covered, and the seven countries are not named.

What can be said is that this is a young Danish founder who turned firsthand experience of day-to-day hotel operations into an AI business aimed at the same industry, and who is now looking to grow the team and widen the company's European footprint. The article was published by Børsen on 11 November 2026 and is tagged under hotels, AI and entrepreneurship.