Oura Acquires AI Primary Care Startup Counsel Health for $625M

Oura, the Finnish smart ring maker, is acquiring Counsel Health, an AI-native primary care startup, for $625 million in a mix of cash and stock. The deal is one of the largest healthtech acquisitions of 2026.

The purchase marks a strategic shift for Oura, which has been a hardware company. By adding Counsel Health, it aims to become a vertically integrated health platform that combines biometric tracking from its ring with actual medical care.

The acquisition comes only weeks after Oura postponed its planned $2.2 billion IPO indefinitely, citing market uncertainty. It is Oura's biggest bet so far on AI-powered healthcare.

The stated rationale is that Counsel Health lets Oura monetize the biometric data it already collects. It can pair passive monitoring with AI-driven care, rather than stopping at data and insights. The move also positions Oura to compete in healthcare services with tech giants such as Apple and Amazon.

The material available does not give further details, such as when the deal is expected to close, how the payment splits between cash and stock, or how Counsel Health's service will be offered to Oura users.