Danish founder says AI agents will replace investment advisers at Public.com

Jannick Malling, a Danish fintech entrepreneur, says AI agents will take over the work of human investment advisers. He is chief executive and co-founder of the US investment platform Public.com, which he has led since 2019 and which has more than three million users.

Malling describes the investment adviser as a dying profession. He says it is not a field he would advise his own son to enter. In his view, the future adviser has no suit, no bonus scheme and no need for a coffee break. It is an AI agent that can analyse the stock market, draw up a strategy and carry it out around the clock.

Public.com has already made AI agents an integral part of its investment platform. Malling calls the technology "a renaissance moment."

The source text is only the opening of a longer piece published by Finans on 9 November 2026, written by journalist Daniel Skinbjerg, so details such as how the agents work on the platform, what users can ask them to do, and how they are regulated or supervised are not covered here.

The story matters because it shows a Danish founder running a large US consumer investing platform and building AI agents into its core product, while predicting that the human advisory role will fade. It is a clear statement from an industry insider about where retail investment advice is heading.