Boss: We hire fewer new graduates since AI arrived, and it's a problem

A Danish marketing agency, Obsidian, has hired fewer newly graduated staff since it brought in artificial intelligence, and one of its bosses warns that this could become a problem for society. The story comes from Politiken's economy section.

According to the teaser text, AI has in a short time taken over 80 percent of the work on certain tasks at the company. Halfdan Timm, who works at Obsidian, says his job has become much more fun since the agency introduced AI in earnest last year. But AI has taken the place of hiring new graduate colleagues, and he thinks that may cause trouble down the line.

The quote the piece builds on is blunt: there are people who no longer learn to do this work, and he says that will soon become a problem for society. The concern is about training. If entry-level hires are no longer brought in to learn the craft, fewer people will develop those skills.

Related headlines on the page point to a wider debate. One says Danish companies are hiring markedly fewer people because of AI, with two groups especially at risk, though the groups are not named in the available text. Another quotes a different employer who says they have not hired fewer people but have gained happier employees. A further link says some will lose their jobs to AI but that there is an overlooked side benefit.

The full article sits behind Politiken's paywall, so details beyond this teaser, including which tasks AI took over and how many graduates were not hired, are not available here.