AI assistant in DMS: getting started

SEGES Innovation has published a video titled "AI assistant in DMS: getting started" in its SEGES TV series, filed under cattle and dated 27 October 2026. It introduces an AI assistant built into DMS, the farm management system, and shows farmers how to begin using it.

The assistant draws on two sources: agricultural expertise from LandbrugsInfo and all of the DMS user guides. Users type a question in their own words rather than searching through menus or documentation, and the assistant works as a shortcut to relevant knowledge and instructions.

SEGES describes three uses. The assistant can answer professional farming questions, explain rules and concepts, and guide users through the many functions in DMS. It is aimed at farmers who need either subject-matter knowledge or help with a specific feature of the system.

The page gives no further technical detail, such as which language model powers the assistant, how answers are checked, or what it costs. It also gives no usage figures.

SEGES Innovation is an independent research and innovation company in Aarhus that works for sustainable and competitive agricultural and food production. It combines professional insight with digital technology so that new knowledge is put to use in the barn, in the field and across the value chain. The video is a practical sign of that approach: an AI tool that connects the company's existing knowledge base and system guidance to the farmer's daily work.