Former TV 2 developer launches AI news outlet that avoids fabricated stories

Denmark gets a new news outlet today, Tuesday 27 October, that relies on AI to produce its stories in Danish. It is called Y, from Projekt Y, and goes live at 13:00. For the past year, the people behind it have been building an AI platform meant to generate most of the outlet's content. The report comes from Ingeniøren's AITech.

The technical lead is Jesper Bielenberg Vestergaard, who has worked in IT development for 25 years, including a stint at TV 2. He is now chief technology officer at Y. Over the past year he has worked on tuning the model behind the platform so that it does not invent quotes. Fabricated quotes have caused scandals at both Danish and foreign media outlets, and avoiding that kind of case is the stated aim of his work.

The piece is an interview with Vestergaard about how the model is set up to avoid made-up stories. The available text does not include the details of the technical approach, so how the safeguards actually work is not described here.

A related Ingeniøren headline indicates the project has wider ambitions: Projekt Y reportedly wants to sell its AI engine to other media companies, turning itself from an AI news outlet into a software house.

The launch matters because it puts an AI-driven newsroom in front of Danish readers at a time when fabricated AI content has damaged trust in media elsewhere. Whether Y's approach holds up will be visible in the outlet's output from today.