Swedish startup Strawberry brings AI colleagues to the browser, targeting everyday US workers

Swedish startup Strawberry is building a browser that puts AI companions directly where people already do their work. The aim is to spare everyday workers from learning complex tools or repeatedly explaining their tasks to chatbots. The company is targeting US employees, and it sees an adoption gap there: the United States attracted nearly $286 billion in private AI investment in 2025, yet only 15% of US employees used AI daily in their jobs as of May 2026.

According to Wehding, the companions can learn a user's communication style, decision-making process and work habits. The goal is for AI assistance to feel like collaborating with a colleague rather than operating a separate tool.

The browser is designed for nontechnical teams in sales, recruiting, customer support and marketing, and it is available for macOS and Windows.

Strawberry has raised $6 million from EQT and General Catalyst. Angel investors include the founders of Lovable, Supabase and Hugging Face, according to the company. The startup was founded by Maddock, chief operating officer Sebastian Thunman and chief technology officer Arian Hanifi.

For the Nordic AI scene, the story shows a Swedish company going after the US market with backing from well-known investors and founders. It also reflects a broader bet that the next stage of AI adoption depends less on more powerful models than on making the technology easy enough for ordinary workers to use daily.