Dansk AM Hub hires Rasmus Pedersen to combine 3D printing and AI

Dansk AM Hub, a Danish organisation focused on additive manufacturing (3D printing), has hired Rasmus Pedersen as its new chief digital officer. The appointment was reported by PlastForum on 21 October 2026, and its purpose is to combine 3D printing with artificial intelligence.

The organisation's reasoning is that AI in Danish companies should not be limited to writing emails, producing meeting minutes and automating administrative processes. According to Dansk AM Hub, the much larger opportunity lies in the "engine room" of Danish industry, meaning the production side of manufacturing itself.

The hire is part of a build-up in this area. Dansk AM Hub says it is strengthening its capacity in AI and digital technology, and Pedersen's role is meant to carry that work forward.

The available text does not say what Pedersen will do in practice, what his background is, which projects or companies are involved, or how the organisation plans to apply AI to additive manufacturing. It also gives no figures or timeline.

The move matters as a signal of where one Danish industry body sees AI's value: in production and manufacturing processes rather than office administration. For Danish manufacturers that already use or are considering 3D printing, it points to a push to link that technology with AI tools.