Former Dragons' Den investor buys into Danish AI company Headshots

Christian Arnstedt, a Danish serial entrepreneur and former investor on the TV show Løvens Hule (the Danish Dragons' Den), has bought 10 percent of the Danish AI company Headshots. The company announced the deal in a press release, and the news was reported by the Danish business outlet Finans on 24 October 2026.

Headshots now has three owners: Arnstedt, Daniel Refn and Ole Kløvgaard. The company has been operating since 2023.

In the press release, Arnstedt explained why he invested. "As I see it, it is a great product with a high degree of convenience, and that kind of product wins out," he said.

The available text does not say what price Arnstedt paid, how the company is valued, or what he plans to do with his stake. It also gives no details on how the Headshots product works, how many customers it has, or what its financial results are. Beyond the 2023 start date, the material says nothing about the company's history.

The deal matters as a sign of established Danish investor interest in a small domestic AI company. Arnstedt's public profile from Løvens Hule and his record as a serial entrepreneur make his involvement a notable endorsement for Headshots, and he sees convenience as the product's main strength.