New Swedish startup Miracly raises funding to build an AI-powered alternative to traditional marketing agencies

Swedish AI marketing startup Miracly has launched with a $2 million pre-seed round. The round was led by Beenext Ventures and Lotus, with participation from a Swedish family office and several angel investors. The company is positioning itself as an AI-powered alternative to traditional marketing agencies.

Miracly's platform helps businesses monitor and improve their visibility across AI answer engines such as ChatGPT and Claude. This kind of work is often called generative engine optimization, or GEO, and it covers how a brand shows up when people ask AI tools questions rather than using conventional search.

The individual backers include Stefan Lindeberg, founder of venture capital firm Creandum; Alex Bouaziz, co-founder and CEO of Deel; Thomas Ekman, founder of 6GAI and a former executive at Axel Johnson, Dustin and Tele2; Hedda Baverud Olsson, founder and CEO of Lassie; and Parham Benisi, a partner at Pophouse.

Miracly plans to use the money to expand its platform. It currently offers GEO analytics and AI content generation, and it intends to grow into a broader system for marketing analysis and execution. The company operates from Sweden and Singapore, and its team combines growth specialists with AI engineers.

The round shows investor interest in tools that address how brands are discovered through AI answers, and in software that aims to take over work traditionally handled by marketing agencies. It also adds to the flow of early-stage AI funding in the Nordics.