Swedish AI marketing startup Miracly raises $2M pre-seed to rival traditional agencies
Swedish startup Miracly has launched with a $2 million pre-seed round led by Beenext Ventures and Lotus. A Swedish family office and several angel investors also took part: Creandum founder Stefan Lindeberg, Deel CEO Alex Bouaziz, 6GAI founder Thomas Ekman, Lassie CEO Hedda Baverud Olsson and Pophouse partner Parham Benisi. The company has offices in Sweden and Singapore.
Miracly sells an AI-powered marketing platform that helps businesses monitor and improve how they appear in AI answer engines such as ChatGPT and Claude, a practice known as generative engine optimization (GEO). It pairs GEO analytics with tools for content creation, PR, social media and performance marketing. An AI agent called Mira produces tailored recommendations across those areas, and a feature called Miracly Goals lets teams track business objectives and see how marketing activities contribute to growth. A separate revenue recovery agent finds potential sales opportunities in customer service chats, support tickets and social media direct messages, then helps carry out follow-up actions.
Co-founder Bjorn Bergstrom says the idea came from his experience as a brand owner, when agencies wanted $10,000 just to audit SEO and GEO and offered recommendations that the client still had to implement. Miracly is meant to cover audit, ongoing monitoring and execution in one place. He says companies worldwide are hit by falling organic traffic from Google and rising performance marketing costs, and that the company began with GEO analytics and AI content generation but is becoming a broader marketing platform.
Before launch, Miracly had customers including Dreams, Acclime, Pixi Beauty, Andy Okay and Duellix, which it says it won without any marketing spend. The funding will go toward expanding the platform from analytics and content generation into a wider system for marketing analysis and execution.
The launch reflects a shift in how buyers find products online, as AI assistants and AI-generated search summaries change how brands show up in results while customer acquisition budgets come under pressure.