Quoting Dario Amodei

Public negativity toward artificial intelligence stems primarily from a deep crisis of trust in governments, corporations, and the tech industry rather than warnings about technology risks issued by industry leaders. Ordinary people carry decades-long skepticism and routinely suspect that new technologies are designed to exploit them, viewing AI as simply the latest iteration of this pattern.

Glitzy marketing campaigns and positive spin are ineffective for winning back public trust. Promising that artificial intelligence will cure cancer has become an uninspiring cliche that most people view as deceptive, meaning that marketing efforts will fail to change public perception.

The only effective way to build trust is through tangible results, specifically by actually delivering on major promises such as curing cancer. The most accurate criticism facing artificial intelligence companies is their failure to deliver widespread benefits to the world yet, and the industry must focus on real-world achievements rather than messaging and marketing strategies.