AI marketing platform Miracly launches with $2 million pre-seed round

Miracly, a GEO (generative engine optimization) and AI operating system for marketing teams and agencies, has launched publicly with a $2 million pre-seed round. It was developed by The Wild Ventures, the company behind the Scandinavian home decor brand Wild Palace.

The round was led by Beenext Ventures and Lotus, alongside a Swedish family office. Existing investors include Stefan Lindeberg, founder at VC firm Creandum; Alex Bouaziz, founder and CEO at Deel; Thomas Ekman, founder at 6GAI and former CEO at Axel Johnson publ, Dustin and Tele2; Hedda Baverud Olsson, founder and CEO at Lassie; and Parham Benisi, partner at Pophouse. The source text is abridged, so the full investor list may be longer.

Before the public launch, Miracly had already signed customers including Dreams, Acclime, Pixi Beauty, Andy Okay and Duellix.

Co-founder Bjorn Bergstrom says the company is seeing strong demand for the platform. He attributes it to two pressures on companies worldwide: falling organic traffic from Google and rising costs of performance marketing.

The article gives no further detail on product features, pricing or how the funding will be used. Its main significance is that a new AI marketing tool aimed at the shift away from traditional search traffic has attracted backing from several prominent Nordic and international investors and has early customers in place at launch.