Veteran Deloitte partner Mads Frank to lead Knowit's new Danish AI push

Mads Frank, a longtime partner at the consultancy Deloitte, has been hired by the IT consultancy Knowit to lead its Danish push into AI and data advisory work.

According to the article, the goal of the move is to create more growth in a market that has changed markedly, both among consultants and among their customers. Knowit is positioning the new effort as a spearhead for its Danish business in this area, and Frank is the person brought in to drive it.

The source text available here is only a short introduction, so it gives no further detail. It does not say when Frank starts, what his exact title is, how large the new unit will be, what services it will offer, or what financial targets Knowit has set. It also does not spell out how the market has changed or what customers now expect.

The significance lies in what the hire signals. A partner with long experience at one of the large advisory firms is moving to a mid-sized IT consultancy to build up AI and data work in Denmark. That points to continued competition among Danish consultancies for AI and data advisory business, and to Knowit treating the area as a route to growth.