Denmark targets AI deepfakes with landmark personality rights bill

Denmark is preparing legislation that would give citizens automatic intellectual property rights over their physical likeness and voice. The aim, according to the article's standfirst, is to curb online manipulation as concern grows over AI-generated content, including deepfakes. The bill is described as a landmark personality rights measure.

The page is paywalled, so the full text of the article is not available. Beyond the headline and that one-sentence description, there are no details about what the bill would require, how it would be enforced, when it might take effect, or what penalties or exceptions it might include.

The page also carries teasers for other items from the same publication, which are separate stories. One asks whether a trademark can protect politicians from AI deepfakes, reporting that Italy's prime minister, Giorgia Meloni, is turning to intellectual property to curb misuse of her identity, while experts warn a trademark may offer only a narrow defence against increasingly sophisticated AI-generated content. Others cover a UK Intellectual Property Office veto of the Emotional Perception patent, a shareholder suit against Nvidia over AI training, and OpenAI gaining the upper hand in India's first major AI copyright dispute. They also mention a judge approving a $1.5bn Anthropic settlement with reduced attorneys' fees, and the New York Times accusing OpenAI of lying and destroying evidence.

What the available text shows is that Denmark is treating a person's likeness and voice as something protected automatically as an IP right, as a response to AI-driven impersonation. Readers wanting the specifics of the bill will need to access the original article with a subscription.