Danish IT company bets on non-American AI: how doctors and tradespeople can use it

The Danish software supplier EG has set aside 300 employees to work solely on developing new AI solutions. The company says these must be built entirely without American vendors, because it wants to be able to run everything itself. The piece is a Finans article by journalist Jesper Kildebogaard, published on 12 October 2026, and carries the headline that EG is betting heavily on non-American AI for use by doctors and tradespeople.

EG is one of Denmark's large IT companies and specialises in software for a wide range of industries. It now has 3,000 employees. Mikkel Bardram has been its chief executive for almost ten years, and in that time he has acquired a long list of other IT companies to build it to its present size.

The article says the strategy of running its IT solutions itself has been in place all along, and that it is now paying off. The quoted line from the company is that it has always chosen to be strategically independent of others, which it describes as the advantage of being a large, local supplier. The text then begins to point to examples such as patient data held by doctors, but the excerpt available here cuts off at that point.

What the excerpt does not contain is any detail on the specific AI products, which technologies or non-American providers EG will rely on, or how doctors and tradespeople would actually use the tools. Those details sit in the full article, which is behind a paywall.

The significance lies in the stance: a large Danish software vendor serving sectors that handle sensitive information, such as healthcare, is committing a sizeable team to AI development while keeping control of the infrastructure in its own hands rather than depending on US suppliers.