“Our startup has ten developers – none are on the payroll”

This is a Danish opinion piece from Børsen Opinion, published 10 October 2026 and written by Philip Christian Juhl, co-founder and CTO of the startup Storebook. Its title is "Our startup has ten developers – none are on the payroll."

Only the opening of the piece is available. Juhl starts with a scene at 7.40 in the morning: while he pours coffee, his development team has already fixed three bugs, written tests for a new feature and left a neat summary of the night's work. None of them has complained about the coffee, and none has been given any. The point is that the "developers" are AI agents rather than employees.

The article's standfirst states the argument. A company with three employees and a group of agents can triple its revenue year after year without ever being registered as a growth company. In other words, a startup can scale quickly on AI agents while its headcount stays tiny, and conventional measures of company growth may not capture it.

The rest of the text is not included, so the specific evidence, figures and any recommendations Juhl makes are not known. The piece is tagged under AI and entrepreneurship and is labelled as a debate contribution reflecting the author's personal view, not Børsen's own reporting.

It matters because it offers a first-hand account from a Danish founder of AI agents doing the work of a development team, with a claim that this changes how startup growth should be understood.