"AI must be shaped by society, not the other way around"

This is a Danish-language opinion piece from Børsen Opinion, published 10 October 2026 under the headline "AI must be shaped by society, not the other way around." It was written by Natasha Friis Saxberg, managing director of IT-Branchen, the Danish IT industry organisation. The page marks it as a personal viewpoint from an external writer, not as Børsen's own reporting.

Her central argument is that AI companies can develop the technology but should not alone decide its place in our lives. She says Denmark is at the forefront of a broad public debate about the role of a new technology.

The only part of the argument available here is the opening. She says the AI debate is often framed as a choice between two extremes. In one camp are people who fear that advanced models could run out of control and, at worst, threaten humanity. In the other are those who want to speed up development at full pace. Her framing suggests she regards this binary as too narrow, but the rest of the text, including any specific proposals or evidence, is not included in the material provided.

The piece matters as a contribution from a leading Danish industry voice to the question of who governs AI's role in society. Her position, as far as it can be read from the headline, the standfirst and the opening, is that society should set the terms rather than the companies building the technology.