Kristian Hjort-Madsen joins Trifork to challenge big public-sector IT suppliers with new products

Trifork, the Danish software company, has brought in Kristian Hjort-Madsen to lead a push into the public-sector IT market, where it intends to challenge the established big suppliers. The source is an interview with him, and only its short standfirst is available here.

According to that standfirst, Trifork wants to break with the traditional consulting model, in which suppliers sell people's time, and compete with the large incumbent IT firms on public-sector work. In its place the company is betting on products that can scale, on AI, and on what it describes as a new approach to IT development.

The stated aim is growth, both in Denmark and internationally. Hjort-Madsen is named as the person heading this effort.

The summary cannot go further than that. The text provided does not say what Trifork's products are, which public customers or contracts are involved, what role AI will play in them, how large the growth targets are, or what Hjort-Madsen's previous role was. Readers who want those details will need the full interview, which is in Danish.

The significance, as the piece frames it, is that a Danish company is openly positioning itself against the dominant public-sector IT suppliers by moving from consulting hours to product-based software, with AI as a central part of the pitch.