Danish startup Swuupi launches AI price monitoring tool

A small Danish startup named Swuupi has launched an artificial intelligence price monitoring tool designed to track product prices automatically so users do not have to check store pages repeatedly. The platform helps consumers save money by monitoring prices and alerting them to changes and deals.

Swuupi offers both a free version for basic alerts and a paid premium version. The premium tier includes automatic cross-store matching, complete price history graphs, and instant notifications. The service has already saved users thousands of kroner in real savings.

The platform features tools such as a WebFinder, Smart Shopper search, and a Premium Personal Shopper. These features allow users to type requests in plain language by specifying brands, variants, colors, and maximum budgets without needing a direct product link. The artificial intelligence then scans the market in the background for five days, adds verified matches to the user monitoring list, and sends an email the moment a matching deal becomes available.

Although Denmark is currently the primary market, Swuupi plans to expand its price monitoring services to Sweden, Norway, and Finland in the near future.