AI saves time, but who decides how to use it?

The introduction of artificial intelligence tools like Copilot allows employees to complete tasks much faster than before. However, this time-saving technology creates a new dilemma regarding how the newly freed time should be utilized within organizations.

Pernille Erichsen, deputy director at Lederne, points out that simply getting more tasks done through artificial intelligence does not automatically mean that the actual quality of the work improves. Companies face the challenge of determining how employees should redirect their saved hours.

This issue matters because widespread adoption of artificial intelligence shifts the focus from mere efficiency to strategic workforce management. Without clear decisions on how to use the saved time, organizations risk increasing output without necessarily enhancing overall work value or performance.