Swedish startup secures €3 million to take prospecting and sales admin off reps’ plates

Stockholm-based startup Spiich has raised three million euros in a seed funding round. The investment was led by Copenhagen-based Ugly Duckling Ventures, with additional participation from Alliance VC, Cherry Ventures, and returning investor Ampli Ventures.

Spiich builds artificial intelligence agents designed specifically for sales teams. These agents automate routine administrative tasks such as prospecting, meeting planning, and data entry, which typically consume a large portion of a salesperson's workday. By handling these back-office duties, the technology enables sales representatives to focus more of their time on building direct relationships with customers.

The company plans to use the newly secured capital to expand its engineering team and further develop its product offerings. This funding positions the startup to scale its operations and meet growing demand for AI-driven sales automation tools.